COCA-COLA x NASCAR

Advertising Campaign

Less than 2 weeks to produce? Celebrity Talent? Out of town, on location? Two sets and three photographers? Yeah, we can do that.

For this production we had a lot of moving parts that could have created huge challenges, but we were able to put a fantastic crew together to help us succeed and capture the amazing images. The set up was 1 scene on a drag strip that needed to resemble a NASCAR track, 1 scene in a mobile studio for standee shots, and lots of golf cart rides in between to ensure everything was running smoothly.

If you want to keep the crew, talent, and client happy, make sure to have crafty on set to hand deliver smoothies and hot snacks every hour. (Thanks, Bailey and Leigh Ann!)

BEHIND-THE-SCENES /// BEHIND-THE-SCENES /// BEHIND-THE-SCENES /// BEHIND-THE-SCENES /// BEHIND-THE-SCENES

Photos by: Hales Photo